Business Psychology

Business and psychology. Two words that rarely appear in the same sentence. Which is rather strange, considering that business psychology is the ultimate foundation for entrepreneurial success.

When you master your business psychology, you draw in more customers, improve staff performance, motivate your team and accomplish fantastic goals. Most of all, you do more meaningful work. You make a dent in the universe. And yet, for most entrepreneurs, psychology is at the bottom of the list for Today’s Important Topics.

As a business psychology expert, I know that innovative psychology applied to business strategies produces tangible, real-world success measured the only ways possible: Cold, hard bottom-line profit.

Business Psychology is an applied science that investigates how to make people and organisations more effective.  It uses social scientific research methods to study people, workplaces and organisations in order to better align their multiple and sometimes competing needs. Its goal is to create healthy and productive relationships between people and organisations for mutual benefit.

Business Psychology refers to the application of organised knowledge about human behaviour to improve personal and interpersonal satisfaction and productivity in the job. It is the systematic study of human behaviour in a work setting with the specific aim to enhance productivity, interpersonal relationships in the work setting as well as job satisfaction.

Practitioners of Business Psychology typically work in the following ways:

  • Advise - Practitioners give advice on a wide range of people issues at work – from careers to large scale organisational change.
  • Diagnose – Practitioners help organisations to better understand issues and challenges (e.g. high turnover and low engagement). They use social scientific research methods to investigate human behaviour at work.
  • Design – Practitioners design solutions to organisational challenges. For example, they might design a psychometric tool to help an organisation select better employees or an assessment exercise.
  • Deliver – Practitioners often implement solutions to organisational problems for clients. Their role is usually to facilitate a solution and not to take ownership of the problem for the client.
  • Evaluate ­– Practitioners measure the effectiveness of interventions. Demonstrating evidence of individual and organisational benefits is a core principle of Business Psychology.

TDCI's organisational development portfolio provides a variety of products and services through which organisations can increase their effectiveness and meet the challenges that the dynamic corporate environment process.

If you would like more information, please send an e-mail to admin@tdci.co.za